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Privacy Policy

Last updated: 2026

1. Introduction

PURUS Wellness (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website PURUS Wellness.com.au or make a purchase from us.

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and any applicable state or territory privacy legislation.

2. Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

2.1 Information You Provide

  • Account Information: Name, email address, phone number, and password when you create an account
  • Billing Information: Billing address, payment card details (processed securely through our payment provider)
  • Shipping Information: Delivery address and contact details
  • Order Information: Products purchased, order history, and transaction details
  • Communication: Any correspondence you send to us, including emails and contact form submissions

2.2 Information Collected Automatically

  • Device Information: IP address, browser type, operating system, and device identifiers
  • Usage Data: Pages visited, time spent on pages, links clicked, and browsing patterns
  • Cookies and Similar Technologies: Information collected through cookies, pixel tags, and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing: To process and fulfill your orders, including shipping and delivery
  • Customer Service: To respond to your inquiries and provide customer support
  • Account Management: To create and manage your account, and provide account-related notifications
  • Communication: To send order confirmations, shipping updates, and important notices about your purchases
  • Marketing: To send promotional communications (with your consent) about products, offers, and news
  • Website Improvement: To analyze usage patterns and improve our website functionality and user experience
  • Security: To detect, prevent, and address fraud, unauthorized access, and other illegal activities
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Contract Performance: Processing necessary to fulfill our contract with you (e.g., processing orders)
  • Legitimate Interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, website improvement)
  • Consent: Processing based on your explicit consent (e.g., marketing communications)
  • Legal Obligation: Processing necessary to comply with legal requirements

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with the following parties:

5.1 Service Providers

  • Payment Processors: To securely process your payments
  • Shipping Carriers: To deliver your orders (name, address, and contact details)
  • Email Service Providers: To send transactional and marketing emails
  • Analytics Providers: To help us understand website usage (anonymized data)
  • Hosting Providers: To host and maintain our website

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to:

  • Comply with legal obligations
  • Protect our rights, privacy, safety, or property
  • Prevent or investigate fraud or other illegal activities

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Access controls limiting who can access personal information
  • Regular security assessments and updates

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and fulfill your orders
  • Maintain your account (until you request deletion)
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce our agreements

Order and transaction records are retained for 7 years to comply with Australian tax and business record-keeping requirements.

8. Your Rights

Under Australian privacy law, you have the following rights:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Opt-out: Unsubscribe from marketing communications at any time
  • Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us using the details provided below.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Maintain your shopping cart
  • Analyze website traffic and usage patterns
  • Improve website functionality

Types of Cookies We Use

  • Essential Cookies: Required for website functionality (e.g., shopping cart, login sessions)
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Marketing Cookies: Used to deliver relevant advertisements (only with your consent)

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

12. International Data Transfers

Your information may be transferred to and processed in countries other than Australia where our service providers operate. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

For significant changes, we may provide additional notice (such as email notification) where required by law.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

  • Email: support@PURUS Wellness.com.au
  • Website: PURUS Wellness.com.au